ISO 9001:2000

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5.4 Planning


Change: ADDITIONAL Requirements
Procedure Required: Must document quality objectives
Record(s) Required: NONE


5.4.1 Quality Objectives

Comments:
ISO 9000:2000 - "Quality management systems — Fundamentals and vocabulary", section 3.2.5 defines the term quality objective as:

quality objective
something sought, or aimed for, related to quality

This helpful definition necessitates that we re-visit ISO 9000:2000 - "Quality management systems — Fundamentals and vocabulary", section 3.1.1, for the definition of the word quality:

quality
degree to which a set of inherent characteristics fulfills requirements

The next logical question requires that we visit ISO 9000:2000 - "Quality management systems — Fundamentals and vocabulary", section 3.1.2, for the definition of the word requirement:

requirement
need or expectation that is stated, generally implied or obligatory

In my experience the vast majority of quality professionals lack a sufficient grasp of the legal concept of "breach of contract". I would never establish a quality objective of anything less than complete and full compliance with all contractual obligations. Upon understanding the risks associated with establishing quality objectives, one begins to realize the relationship between the quality function and risk management.
Barring the establishment of quality objectives that could place the organization at risk (full admition of a lack of capability to fully meet contractual obligations), this would only leave unspecified (undocumented) customer needs and expectations with which to create quality objectives of less than full compliance.

Although clearly defined (above) many quality professionals also confuse the concept of efficiency with quality. Reducing the amount of nonconforming product manufactured during a process results in an efficiency improvement, not necessarily a quality improvement. Later, the standard will address the concept of continuous improvement, completely ignoring the concept of process optimization and refusing to recognize the relationship between quality and risk management.

ISO 9001:2000, section 5.4.1 requires top management to ensure that quality objectives, including those needed to meet requirements for product [ref. 7.1a)], are established at relevant functions and levels within the organization. The quality objectives must be measurable and consistent with the quality policy.

Guidance:
Follow in the proven footsteps of Hampton Inn. They only have one quality objective and its posted in every one of their hotels. It states "100% Customer Satisfaction". While all of us living in the real world will seriously doubt that every organization will allways achieve 100% customer satisfaction, we must also recognize that it would be illogical to admit that we weren't attempting to achieve that goal.

I suggest establishing two quality objectives:
(1) 100% compliance with customer requirements
(2) full compliance with ISO 9001:2000

I suggest documenting these quality objectives in your quality manual.

100% compliance with customer requirements can easily be measured through:

Full compliance with ISO 9001:2000 can be measured through the internal audit process.

5.4.2 Quality management system planning

Comments:
ISO 9001:2000, section 5.4.2a is essentially another redundant requirement stating that the planning of the quality management system must recognize the requirements contained in section 4.1 and 5.4.1.

ISO 9001:2000, section 5.4.2b introduces ISO 9000 users to the concept of change management.

Guidance:
Suggest addressing this requirement through simply paraphrasing the wording of the standard in your Quality Manual. Be prepared to provide appropriate "lip service" to your ISO 9000 auditor.




Copyright © 2003 by Richard C. Randall
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